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Creatine supports ATP production, cognitive performance, and PMS fatigue reduction. After decades of male-focused marketing, evidence-based supplementation finally reaches women who benefit most.

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Wellness is being split into opposing camps: high-performance biohacking and soft self-care. This article shows why real wellness requires integration, not extremes.

Gut health has become luxury wellness’s newest obsession. This piece explains what the science actually supports—and where lifestyle discipline matters more than supplements.

Minimal ingredient lists are being sold as transparency. This article explains why fewer ingredients don’t automatically mean better products—and what real transparency looks like.