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Sixteen new creative directors signal luxury’s reset after price hikes without creativity. Bold color, refined tailoring, and guardian design emerge as strategic investments.
16 Creative Directors Just Reset Luxury Fashion. Here’s What Actually Matters
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Most “sustainable luxury” is regular luxury with better marketing. You’re buying moral licensing, not sustainability. The most sustainable wardrobe? Things you already own, worn until worn out.
Sustainable Luxury Is A Lie You’re Paying Extra For
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The idea of “investment dressing” suggests that spending more leads to better value, longevity, and sense. In reality, price is rarely a reliable indicator of quality or intention. This piece unpacks how the language of investment entered fashion, why it persists, and how consumers are encouraged to confuse cost with judgement.
The £1 Jeans and the £50 Blouse: Why “Investment Dressing” Is A Lie
Neon Lace 